Stradivarius gets an update with an image full of strength and individuality
Stradivarius gets an update with an image full of strength and individuality
Stradivarius is refreshing its visual identity with the creation of a more contemporary and refined logo, and a font developed especially for the brand, giving it an individual identity.
The image with which Stradivarius was born in 1994 has gone through changes along the way, but it has always been faithful to its feminine and transformational core. Stradivarius’ new logo and font represent that modernised femininity, for which the brand so strongly advocates, this time appearing in uppercase to signify change and strength. Because femininity is now written in uppercase too.
Faithful to its roots, the Stradivarius logo is composed of two elements: the treble clef symbol, which imbues the brand with rhythm and energy, and the new font used for the Stradivarius brand name. One is always accompanied by the other. On this occasion, the font has been especially created for the brand, giving it a more contemporary look and feel.
